The Future of IR
We have an ongoing list of development and feature improvements in store for the future. Some are modest and others more meaningful. Here are two important next-to-come features you might find interesting:
Corporate Communications Widget for Curated Content: This will allow our clients to flow content curated via our tool directly into websites you already have or into newly created websites that allow you to research and cultivate resonance in markets of interest. This will help you coordinate strategy and tactics around content across both your website and your eNewsletters.
Standard content resonance reports: This will allow our clients data-based insight into how your customers interact with their chosen content, inform your curating choices going forward, give you a sense of what is the level of affinity between your customers and the specific subjects and go-to sources. What does knowing those preferences strategically mean as opportunities for your business?