The IR Team


Darrell Denny

Chief Executive Officer

Darrell has a 36-year background in trade shows, conferences, digital products and publishing.  He spent three decades working at the Executive Vice President level split about 10 years each with Miller Freeman, Inc., Penton Media, Inc. (now part of Informa), and, most recently, with Emerald Expositions, Inc. 


During that time his portfolio of responsibility included 16 trade shows that have been listed on the Trade Show Executive Gold 100 list of largest trade shows in the United States.


His experience includes significant involvement in launching, running and acquiring events, digital properties and collateral assets predominantly based in North America but with responsibility for businesses in South America, Japan and Europe.


Darrell has served on the Board of Directors of the Society of Independent Show Organizers (SISO) and the Center for Exhibition Industry Research (CEIR).  He also has served on boards and/or partnered with numerous professional associations in the markets for which he has been responsible.



“Having started my professional career as a journalist and newspaper reporter and, later, as a news desk editor, I appreciate the value of both original and well-curated aggregated content.  Our mission, here at Identify Relevance, is to arm our clients with the best and simplest way to source, curate and deliver resonant content into eNewsletters. And, we’re working on some fun and meaningful feature adds for the future.  I love that our purpose is to meet our clients’ known needs today and their likely needs tomorrow.  That wakes me up each day.”


Michael J. Skerly –

Founder & Chief Operating Officer

Michael has a 26-year background in B2B print publishing, digital publishing, internet enhanced business models and tradeshow and conferences. He has a proven track record of launching and building successful B2B online media businesses and internet businesses. He possesses a pragmatic technology background derived from a pure passion for communications. Understanding audiences and their relationship to information from print, broadcast and online media drove him deep into Internet technologies.


His experience includes Co-Founding a proprietary fully automated publishing system that curated aggregated content using social signal analysis that builds websites and eNewsletters. He Founded a BETA version of a personally controlled, multi-use aggregator of different information resources. He helped launch a social networking product focused on B2B trade shows connecting attendees to attendees while scheduling relevant meetings with exhibitors. He Co-Founded a digital publishing company where he oversaw the launch of 40 websites, 11 eNewsletters and was instrumental in raising a $14 million series B financing from PRIMEDIA, Inc. He launched an international tradeshow and conference at the LA Convention center and launched-re-launched 4 print publications focused on the content creation industry.



“When I began my career in publishing, I published magazines focused on digital and broadcast video, animation, special effects, digital film making, desktop publishing and CAD, CAM CAE.  Since I was exposed early on to the many disciplines of content creation, it manifested within me to be a devoted student of advanced technologies around all types of information creation and distribution. When someone understands the importance of every type of content, they appreciate the importance of relevant content and how it influences and has an impact on us individually. Creating a business that empowers our customers, and their audiences, the ability to identify relevant content has been, and continues to be, something I have pursued my entire career.  I hope Identify Relevance is that pursuit becoming a reality”


Scott Fackert

Co-Founder & Chief Revenue Officer

Scott has a 20+ year background working from, “0-60” on B2B/B2C traditional and new media launches. His working evolution has equipped him with a unique blend of business development acumen and adaptability to a variety of industry verticals. Scott’s experience transcends the media sector, fortified with a composite of additional experience and skill sets:

His experience includes extensive sales and business development focused on C-Level, Founder and Investor interface. He has proven experience in project management, brand formulation and creative development. His experience includes SaaS, B2B social networking, VR/AR and Aggregation/Curation platforms. He is also well versed in content marketing, communications development, strategic marketing, and market research disciplines.

"My career in publishing and advertising initiated with print and in person events,  spanning the disruption of the internet and the influence of  social media and consumer expectation.  We are no longer in an era of siloed proprietary content. Today’s consumer/audience accesses content from the most expedient device and “cherry picks” from multiple, trusted content sources, hence my alignment and support of Identify Relevance.”  


Ben Alfree

Co-Founder CTO 

Ben is a Software Architect who serves as a "key man" for fledgling ventures and startups. Sometimes thought of as a virtual CTO, he provides technical leadership, senior software programming, architecture, and has the unique ability to generally turn words into reality. His technical experience spans embedded systems machine language programming to Ruby on Rails. Site sizes range from small eCommerce storefronts to multi-million-dollar social sites with massive user bases with all of the scalability and uptime concerns that come with it. There is virtually no corner of startup technology and web strategy he has not touched and worked with extensively.

Some of his recent engagements include Sony Pictures, Polaroid, Texas Instruments, Adobe, Microsoft, state and local governments, universities, and many more. While he enjoyed those engagements, he strongly prefers the small startup environment because he gets to play with the new toys and try the
latest ideas.